Online marketing
Google Ads, social media, email and content: how to bring the right traffic to a website and what is worth measuring.
What makes a good logo: 7 criteria tested on real projects
A logo is not judged by how much you like it at first glance, but by how it behaves at 16 pixels, on a stamp, on a banner and ten years from…
Read the article →Google Ads for local businesses: small budgets, real results
On a small budget you cannot afford irrelevant clicks. The good news is that a tightly built local campaign almost always beats a broad, lazy one.
Read the article →Block themes vs. page builders: why it matters for site speed
A page builder is convenient while building and expensive on every visit. The difference shows in page weight, in speed and in how easy it is to maintain.
Read the article →When does your company need a custom CRM instead of a spreadsheet
Spreadsheets work up to a point. The signs that you have passed it are fairly clear, and moving to your own application is less dramatic than it sounds.
Read the article →SEO in the age of AI-generated answers: what changes for your website
Search engines increasingly answer directly, without sending the visitor to a website. That does not mean SEO is dead; the emphasis moves from ranking to being cited.
Read the article →How much does a professional website cost? An honest pricing guide
“How much does a website cost?” is the first question I get from every new client. The honest answer is “it depends”, and below I show exactly what it depends on, with…
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