A new smile for a clinic with 19 years of history
A complete redesign for the HappyDent dental clinic in Cluj-Napoca: 33 pages on a WordPress theme built from scratch, live Google reviews and an interactive treatment plan editor.
From a cluttered site to a premium experience
A clinic with nearly two decades of activity, 12 specialists and thousands of treated cases, needed its website to match the practice: a premium look, information patients can find easily and fast loading on any device.
I rebuilt the entire website on a custom block-based WordPress theme, without page builders that needlessly weigh pages down. The design uses a distinctive purple and pink palette, and the 33 pages cover every service of the clinic, from paediatric dentistry to implantology and laser treatments.
I added features that work for the clinic: Google reviews pulled in live, an interactive treatment plan editor with preview, PDF export and print, plus landing pages for events such as the HappyDent Academy workshops.
Everything, from idea
to launch
- Complete redesign, 33 pages
- Custom WordPress theme, no page builders
- Google reviews displayed live on the site
- Interactive treatment plan editor (preview, PDF, print)
- Landing pages for events and workshops
- Service structure by category, with clinical cases
- Speed and image optimisation
- On-page SEO for every service
A look through
the project
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The project in numbers
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