The price of a website varies enormously: from a few hundred euros for a template installed in a hurry, up to tens of thousands for complex platforms. The difference is not in “how pretty it looks”, but in what problems the website solves for your business. Let’s put things in order.
The factors that influence the price
When I put together a quote, I look at a few concrete elements, and each of them adds to or subtracts from the total effort:
- The number of pages and the structure: a 5-page presentation website is built differently from one with 30 pages and a complex content architecture.
- Custom design or template: a design created for your brand costs more than an adapted template, but it sets you apart from the competition.
- Functionality: online shop, calculators, advanced forms, bookings, member areas, integration with other systems.
- The content: who writes the copy? Professional copywriting, optimised for search engines, is work separate from design.
- Technical optimisation: loading speed, correct page structure and image optimisation are built in from the start, not added at the end.
- Maintenance: a website without updates becomes slow and vulnerable over time. The real cost of a website includes looking after it.
Freelancer or agency?
The same job can receive very different quotes depending on who does it. An agency supports salaries, offices and project management, and those costs end up in the price. An experienced freelancer works directly with you, without intermediaries, which usually means lower costs and faster communication.
The right question is not “who is cheaper?”, but “who understands my business better and takes responsibility for the result?”.
There are also situations where an agency is the right choice: very large projects, with multiple teams and tight deadlines. For most small and medium businesses, however, a dedicated freelancer covers the whole project cycle: strategy, design, development and promotion.
Indicative price ranges
As a reference point, you can consider the following ranges. They are indicative: every project is evaluated according to the real volume of work.
- Presentation website (5-10 pages): from a few hundred euros, with custom design and basic search engine optimisation.
- Large presentation website (15-35 pages): projects with content architecture, professionally written copy and dedicated functionality.
- Online shop: starts at the level of a large website and grows with the number of products and integrations (payments, couriers, invoicing).
- Custom applications and internal systems: evaluated separately, according to the workflows they automate.
The questions to ask before you sign
- What exactly do I get at the end: design, copy, optimisation, training?
- Does the website fully belong to me, including hosting and domain?
- Can I manage the content myself, without depending on the developer?
- What happens after launch: who updates it and who steps in if something breaks?
- Does the price include search engine optimisation, or is that a separate service?
The conclusion
A professional website is an investment, not a cost: if it is built correctly, it pays for itself through the customers it brings. Choose the partner who transparently explains what makes up the price and who ties their name to the results of the project.
Would you like an honest evaluation for your project? Write to me and I’ll reply within the same working day.